“Our enormously productive economy… demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satifaction, our ego satisfaction in consumption.”-Victor LeBeau (a market research analyst writing circa 1946)
INFO:
http://www.libraryindex.com/pages/1305/American-Consumer-RISE-CONSUMER-CULTURE.html
http://en.wikipedia.org/wiki/Consumerism
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